The Story behind the Service Initiative
Discover the "why" behind Mind Your Money. Learn about our founder Elizabeth King's journey, the mission, and valued partners. Mind Your Money is dedicated to empowering students with financial literacy, giving them the knowledge to make educated choices with their money.
Meet the Founder, Elizabeth King
My own journey to financial empowerment began when I started my involvement in the Miss Kentucky Organization at age 16. My parents encouraged me to self-fund my dream, empowering me to learn how to budget. I took on 5 jobs to pay for my own competition and wardrobe expenses and grew to learn the importance of money management firsthand!
Through this experience I discovered my passion for helping others unlock their financial potential. In 2023, I founded my service organization, Mind Your Money – Investing in Financial Literacy, to fill in the gap between subjects taught in school and skills needed for life!
While partnering with Junior Achievement of the Bluegrass, I've spoken to over 2,200 students about smart saving, spending, debt avoidance, and investing basics, taking “Mind Your Money” lessons to elementary, middle, high school, and college classrooms across Kentucky.
Currently serving as Miss Wayne County Area 2026, I will be competing for Miss Kentucky 2026. I've had the honor of serving as Kentucky Derby Festival Queen, University of Kentucky Homecoming Queen, Gatton College of Business & Economics Ambassador, Asset Management Intern at PNC Private Bank and Institutional Asset Management, Lead Intern at Alton Webb Commercial Real Estate, UK Wind Symphony Principal Flutist, and UK Endowment Portfolio Student Manager.
After graduating from the University of Kentucky in May 2026 with dual degrees in Finance and Flute Performance, I will start my career in wealth management as an Asset Management Analyst.
Unique Classroom approach
What sets Mind Your Money apart? The fact that financial literacy doesn't have to be boring! Mind Your Money School Programs are engaging for students of all ages, with tailored curriculum explaining age-appropriate financial topics to kindergarten students all the way through college students. Mind Your Money School Visits include practical education on topics such as saving, spending, and investing.
Take the first step
Mind Your Money offers free resources for students and anyone wanting to take their first step toward financial independence. Download valuable templates and tools like the NEW budgeting app to start your journey toward financial well-being today!
Strategic Partnerships
Mind Your Money is a proud partner of Junior Achievement of the Bluegrass and Global Game Changers. Mind Your Money School Programs have the option to include embedded curriculum on entrepreneurship, citizenship, and critical decision-making skills through the national curriculum partners.
“Elizabeth’s ability to engage with students in an approachable and inspiring manner ensures that they not only grasp key financial concepts but also develop confidence in their ability to manage their financial futures.”
Dr. Laurel Raimondo Martin, President, Junior Achievement of the Bluegrass
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